163: How Book Promotion Sites Work and Data-Driven Online Marketing Strategies with Ricci Wolman
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How Do Bookstores Promote Books? Bookstore Displays and Co-Op Explained
Every store, no matter what it’s selling, has certain places that get more attention from customers than others. Typically, those are the “endcaps”—the ends of an aisle—as well as special displays at the front of the store or between the shelves. It might even include...
How Do Books Get In Stores? The Difference Between Retail, Wholesale, and Distribution
Every author wants to see their book on a bookstore shelf. Sure, the Amazon.com and Kindle stores are awesome (and it’s where most authors make the majority of our sales), but there’s something about seeing your book on an actual store shelf that just gets the ol’...
What Is Flash Fiction? And How To Use Short Fiction To Promote Your Book
Most of the time, when we think about being a writer, we think about writing books. Fiction, nonfiction, reference books, memoirs, paperbacks, ebooks…all kinds of books. But we’re specifically thinking about longer works. But savvy writers know that it takes all kinds...
How to Write an Outreach Email (plus a bonus email template)
First impressions might not quite be everything, but they sure count for a lot. You want to seem friendly, knowledgeable, helpful, professional, and engaging. That’s a lot to pull off! But it’s also critical when you’re starting to build relationships and grow your...
9 Mistakes You’re Making with Book Bloggers
Working with book bloggers is awesome! These passionate readers love finding and talking about the best books around, and that means they’re always looking for great new reads and for ways to support their favorite authors so they can write more. For an indie author,...