There are a lot of people giving advice online about book marketing, but sometimes the best way to learn is directly from someone who’s actually written, published, and marketing a book in your field.
That’s why I’ve collected some nonfiction book launch and book marketing case studies so you can learn from other authors about what worked and didn’t work for them.
1. How We Sold 300,000+ Books with TCK Publishing
In this case study, I share how we sold over 300,000 copies of a nonfiction book, Unlimited Memory, using some creative and low-cost marketing strategies.
2. Baby Ecology by Anya Dunham PhD Book Marketing Case Study
Anya is a prolific research in the field of ecology and created a case study of her marketing efforts for her book, Baby Ecology.
3. Using Keywords in blog articles for Nonfiction Book Marketing
Joel Friedlander shares some great advice and data on using relevant keywords in blog posts to promote a nonfiction book.
4. BookBub Promotion Case Study with Ann Richardson
Ann Richardson shares how a BookBob promotion with a discount on her ebook at 99 cents created hundreds of sales and a lot of momentum for her nonfiction book.
5. Running, A Love Story Book Marketing Case Study and Interview with the Author
In this interview, author Jen Miller shares some of her best lessons and marketing tips from the successful launch of her memoir.
6. Selling Out at a Book Signing
In this article, author Jane Sutter Brandt shares how she sold out at a book signing without being a celebrity.
7. Book Marketing Case Study with Amanda Montell
This great case study shows how the author created regular video content and exploded her social media following, book reviews, and sales.
8. Fiction Book Marketing Strategies for Nonfiction Authors
This podcast episode / blog post shares some great tips for nonfiction authors who want to utilize marketing strategies that are most often used by fiction authors.
9. Nonfiction Book Series Marketing with David Wogahn
In this series of articles, David Wogahn shares some great lessons learned from launching and promoting nonfiction books.
Got More Case Studies?
It was way more difficult than I thought it would be to find good nonfiction book marketing case studies so if you know of any or have posted any yourself, please let us know in the comments below so we can all learn and grow together!
Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.
