The internet is a vast place that contains millions of websites that serve different purposes. A large majority of these are blogs—websites that allow their owners (called bloggers) to share thoughts, opinions, experiences, and expertise with everyone else on the internet.
But not only are there different types of blogs, but also countless niches to explore. If you’re new to creating and managing blogs, it can get overwhelming pretty fast.
Popular Blog Niches
To be clear, a blog type is a broad category that your blog falls into. This concerns the style, format, and overall structure that it is presented.
A blog niche is a specific topic or area that your blog focuses on. This sets what you specialize in and the topics you create content on. That being said, below are some of the most popular blog niches you should consider.
1. Fashion
Fashion blogs share current trends, beauty and grooming tips, style advice, and news about the fashion industry to their audience.
The type of content you’ll write ranges from everyday outfit inspirations to hairstyles. They can be fairly technical too, with some blogs diving deep into color combinations, material quality, and even methods of production.
There’s a huge opportunity for collaborations and sponsorship with brands in this niche. With a large enough following, you might even attract luxury brands. Many successful bloggers even launch their own brands.
Examples:
2. Health and Fitness
Health and Fitness blogs not only focus on helping their audience maximize their health and get into the best shape but also on maintaining the two. This is one of the biggest niches in blogging, with thousands of directions you can take your blog to.
Content can range from specific diets and types of workouts to home remedies and meditation. Blogger expertise can also range from licensed professionals to people who simply want to share their health and fitness journey.
This is one of those “evergreen” niches that people talk about. Throughout internet history, there’s no shortage of people looking to lose weight, find the next best diet, and be at their physical best.
Examples:
3. Travel
Travel blogs are about documenting the blogger’s experiences in new places and sharing their insights. They become sources of information about what a place has to offer, whether it’s food, culture, and even current social or political happenings.
Many of these blogs are owned by people who are on the go, such as nomads, backpackers, frequent flyers, and so on. Content ranges from recommended destinations to guides on money exchanges, scams, and customs.
However, it’s not necessary to have that lifestyle to be a travel blogger. One can be a travel blogger by documenting your home location (especially if it’s already popular) or nearby places. People are always looking for travel guides, and locals will always be the best at providing these.
Examples:
4. Gaming
Gaming blogs share anything related to the video gaming industry. This includes reviews, instructional videos, news, equipment, and more.
Most gaming bloggers are die-hard gamers who enjoy not only the gameplay but also the work being done behind the games they love. As such, much of their content can get quite technical, ranging from equipment recommendations and specs to bug fixes and updates.
Gaming blogs attract a lot of fans and corporate sponsors, especially with the continuous rise of esports. Popular bloggers get early access to upcoming games, receive new products for review, and get invited to exclusive events.
Examples:
5. Sports
Sports is one of the most varied blog niches on the internet. Every country enjoys different sports, and every sport has different stars, news, tournaments, and awards.
However, since most sports are widely-enjoyed, media websites tend to dominate this niche with their coverage. This is why you’ll need to find what you’ll specialize in early on. Most blogs focus on a specific sport, though others get by with a wider approach.
Examples:
6. Tech
Tech blogs share anything tech-related, however popular or obscure. It’s a niche that has one of the biggest audience bases due to our society’s current focus on science and technology.
A lot of tech blogs feature product reviews or teach people how to be tech-savvy. The former is because of never-ending new tech products being released, and the latter because of technology’s rapid development.
Some tech blogs niche down into specific types of tech such as artificial intelligence, smart homes, and computers. Content can range from typical product reviews to in-depth analyses of processes, design, and manufacturing.
Example:
7. Finance
Finance blogs are all about the acquisition of money and managing your finances. Popular topics include building wealth, retirement, debt management, and frugal living.
It’s not necessary to be a millionaire to be a finance blogger. Many who choose this niche are financial advisors, graduates of related courses, or anyone who has a genuine interest in finance.
Examples:
8. Lifestyle
Lifestyle blogs are focused on a specific way that a person is living such as minimalism, homesteading, and digital nomading. This niche is also one of the most versatile, often being a mix of other niches like health, travel, and fashion.
Many lifestyle bloggers focus on two things: the general philosophy of how they live and their daily experiences. For example, a homesteader would be known for their self-sufficiency and sustainable living, which is shown through their usual tasks of growing food, using alternative energy, and minimal consumption of commercial products.
Examples:
Why A Niche is Important
Whether you’re starting it as a hobby or to earn cash, deciding on your blog’s niche is a critical step you need to put a lot of thought into. It determines the content you write about, the audience you target, and the monetization potential of your site.
Choose the wrong niche and you either find yourself boxed into something you hate, unable to find the motivation to continue or want to start over from scratch. This is why two key criteria you need to consider are passion and expertise.
Passion dictates how much you’ll enjoy blogging and how sustainable it is in the long run. Expertise gives you the necessary knowledge to establish credibility and publish quality content.
When you genuinely like the things you write about and enjoy writing them, it’s easier to generate ideas, stay motivated, and be authentic to your audience.
What blog niche do you plan on pursuing? Share it in the comments below!
If you enjoyed this post, then you might also like:
- How to Promote Your Blog: 10 Strategies for Boosting Your Traffic
- How to Write a Blog Post: A 12-Step Guide for Beginners
- 8 Blogging Tips for Beginners: What to Consider Before Going Live
- 10 Free Online Blogging Courses
Cole is a blog writer and aspiring novelist. He has a degree in Communications and is an advocate of media and information literacy and responsible media practices. Aside from his interest in technology, crafts, and food, he’s also your typical science fiction and fantasy junkie, spending most of his free time reading through an ever-growing to-be-read list. It’s either that or procrastinating over actually writing his book. Wish him luck!
