
Creating online content has become a lucrative business. And the key to drawing in traffic to your platforms is by consistently putting out high-quality content that is valuable for your audience.
But not everyone is a writer. Even if someone is confident in their writing skills, it takes a lot of effort to consistently churn out exceptional work. This is why many people opt for using AI writing software.
What is AI writing software?
AI writing software is a type of program that helps you quickly create content. This works for any kind of content, whether they’re Youtube scripts, Instagram or TikTok reels, Facebook posts, blog articles, and product descriptions.
These writing tools work through natural language processing. Algorithms analyze the meaning and structures of sentences, giving programs the ability to understand and mimic how people use written and spoken words.
Maybe you want to create a blog post about beginner bonsai techniques. You do this by putting in specific parameters for the software to follow. These parameters vary from each program, but common ones are language, tone, use case, keywords to be used, and length.
Your AI writing program creates content based on these instructions by scouring similar existing content on the internet. It takes what it finds and converts it into new content, ready for use.
Top AI Writing Software
There are a lot of AI writing tools available right now. While their core utilities are similar, some of them feature that may not be available in others.
If you’re looking to use one, it’s important to research which of them has the utilities you need. Below are some of the best AI writing software you can use.
1. Rytr

Price: 29$/month, Free version available.
Best for: Beginners with a tight budget.
Rytr is an all-in-one AI writing assistant that lets you quickly generate, edit, and write content. Like all the best AI tools, it uses GPT-3 to power its content generation. Though it’s not as powerful as the other tools in this list, it’s a decent option for beginners working with a tight budget.
Features:
- Over 40 Use Cases—The content you can generate ranges from the usual blog articles and social media posts to more technical SEO meta descriptions and copywriting frameworks.
- Long-form assistant—Simply select a piece of text and choose whether to rephrase it, check its grammar, shorten it, or create an image based on the text.
- Compact interface—All of Rytr’s features are available on one simple dashboard, making project tracking more streamlined.
- Semrush integration—You can easily connect your Semrush account with Rytr to help you in doing keyword research.
- Multiple languages—Rytr gives you the option to generate content in over 30 languages.
2. Jasper.AI

Price: Starts at 24$/month, Free trial + 10k word credit available.
Best for: All-in-one content generation.
Jasper.AI, formerly Conversion.AI and Jarvis.AI, is currently one of the best all-around AI writing software available. It’s easy to learn and use, offering a ton of features that allow for a high level of customization.
This tool offers two pricing options: starter mode and boss mode. While the bare minimum of starter mode starts at 24$/month, it might be worth availing the latter option at 49$/month minimum instead. This gives you access to the tool’s best features, including its long-form document editor.
Features:
- Recipes—Get access to multiple templates of complex content that you can freely customize for your use case.
- Long-form editor—Create and edit content effortlessly through specific parameters, giving you the power to create content in minutes.
- Dictation—Keep up with your thoughts and ideas by using voice dictation to tell Jasper what you need.
- Surfer SEO Integration—Link your tool with Surfer SEO to manage on-page SEO and research keywords.
- Multilingual—More than 25 languages supported.
3. Copy AI

Price: 49$/month, Free version available.
Best for: All-in-one content generation that leans more toward creativity.
Copy AI is a software with a lot of customization to offer, simply because of how many tools it has to offer. It’s perfect for people currently experiencing creative blocks. It’s one of Jasper.AI’s biggest competitors, featuring a lot of the same features at the same price point.
Features:
- Free version—Get access to some of its features for free…forever! No credit card is needed too.
- 100+ templates— Use tons of templates for multiple use cases, ranging from professional content to more personal projects.
- Multilingual—More than 25 languages supported.
- Easy, intuitive interface—Claimed by many as the best AI writing assistant when it comes to UI experience.
4. Writesonic

Price: Starts at 10$/month, Free trial available.
Best for: Marketers who want to automate copy.
Writesonic is an AI authoring tool that generates over 70+ content types. And if you’re a marketer looking to automate some of your work, this tool might be the best for you. It’s one of the most budget-friendly software available in the market, with a customizable pricing plan to suit your needs.
Features:
- 70+ templates—Choose between tons of content templates, with many geared toward marketing copy.
- Long-form assistant—Though it specializes in short form, Writersonic also has the capabilities to create excellent long-form content.
- Multilingual—Over 25 languages supported.
- Simple process—Just input a few details, click a button, and let Writesonic do the rest.
- Zapier Integration—Automate workflows and integrate Writesonic with other applications you use.
5. Scalenut

Price: Starts at 10$/month, 7-day free trial available.
Best for: SEO-focused content.
Scalenut combines SEO and natural learning processes to create content that has a higher chance of boosting traffic to your projects. Think of it like Jasper.AI, except you don’t need to buy a separate tool for SEO.
Features:
- Document editor—Unlike other programs, Scalenut’s editor is more nuanced. Dedicated buttons give you better direction in creating content.
- Managed marketplace—Hire experienced professionals to help you write and design within the platform.
- Focus on SEO—SEO tools already exist within the platform, including SEO reports
- Long-form and short-form AI tools—Dedicated templates and tools for different content types.
Who can use AI writing software?
In general, there are two kinds of people who use AI for writing: those who mass-produce content and those who simply want to automate parts of their processes.
To know which one you are, consider your the kind of content you want to create and the audience you want to reach. If the type of content you make needs a lot of volume in a short amount of time, then AI writing assistance could be the way to go. But if your content needs a lot of creativity and expression, automation might just ruin it.
And if you’re trying to reach a general audience, automated content could be a viable solution. However, when you start to niche down, customizing your content specifically towards your audience is a better way to go. The more you niche down, the more experts in the field you’ll encounter. They’ll prefer more in-depth content that’s written by a fellow expert and will catch any errors made by AI content.
Will AI replace writers?
The short answer: no, at least not anytime soon. Writing requires a lot of creativity and an understanding of how context and meaning work. Artificial Intelligence is still far from achieving this at a human level.
There are also more intangible factors to consider, including emotion and abstract thought. While AI can recognize and duplicate patterns, it has yet to learn how to create without anything to base on. It merely takes what’s already out there and remakes it into something new.
And so, the content that AI writing programs produce might occasionally be grammatically or factually wrong. Considering this, it’s still best to have human experts create content, albeit assisted by such tools. Use it to generate first drafts, but don’t rely on them to do all of the work for you.
It is worth mentioning that these programs are constantly evolving. It’s possible that they may be able to do everything a human writer can in the future. In the meantime, use them strictly to enhance content but keep a human element in every stage of the process.
What is your opinion on AI writing software? Share it in the comments below!
If you enjoyed this post, then you might also like:
- 15 AI Design Tools That Make Creating Easier
- AI in Design: How Algorithms and Automation Can Help Artists
- AI Narration: The Future for Audiobooks?

Cole is a blog writer and aspiring novelist. He has a degree in Communications and is an advocate of media and information literacy and responsible media practices. Aside from his interest in technology, crafts, and food, he’s also your typical science fiction and fantasy junkie, spending most of his free time reading through an ever-growing to-be-read list. It’s either that or procrastinating over actually writing his book. Wish him luck!