by Michelle Campbell-Scott |
Since the 2012 Kindle gold rush, many authors ignored print books entirely, focusing only on digital eBook sales. People thought that print books were unimportant and that their sales would eventually wither and die. That didn’t happen, though—and it probably won’t....
by Michelle Campbell-Scott |
If you have ever paid for advertising – online or offline – you will know how much it costs to reach a large number of people. Imagine what you would have to pay to target 20+ million people who love reading? Probably thousands of dollars. Yet you can do that...
